“The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet executive vice-president, strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”
Swoop, which features a hot pink logo as part of its livery, will provide Canadians with a no-frills, lower-fare travel option. The airline’s base ticket price will be only for a seat. Checked baggage, snacks and in-flight entertainment, termed “à la carte service” by the airline, will cost extra.
Calgary has been chosen as the location for Swoop’s headquarters.
“As we looked around for the home for Swoop’s operations, Calgary quickly rose to the top of the list,” said Cummings. “The city offers Swoop the opportunity to save costs through shared services with WestJet’s corporate head office, the availability of existing infrastructure and talented, experienced WestJetters to draw from. We are confident that these qualities will support our ultra-low-cost operations and our guests well into the future.”
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