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Swoop is WestJet’s new ultra-low-cost carrier

WestJet has revealed the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018. “The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet executive vice-president, strategy and the executive member responsible for the launch of Swoop. “It’s a powerful […]

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