WestJet launches gender and body inclusive uniforms for frontline

Photo courtesy WestJet

WestJet celebrated the launch of its new uniform collection for frontline team members at a runway show at the YYC Calgary International Airport on Sept. 7.

The uniforms, conceptualized by international designer, Juli Grbac, are unique to Canada and were created with safety and inclusivity at the forefront.

“The launch of our new uniforms is not only representative of WestJet’s brand and inclusive culture, but of the incredible WestJetters who make up our unique identity,” said Diederik Pen, WestJet Chief Operating Officer. “Our new uniform collection has gone through design refinement and extensive wear-testing, and I am so proud to stand alongside the many dedicated WestJetters who brought this uniform collection to life as we celebrate this milestone and look forward to a bright future ahead.” 

A fit for every body type 

Designer Juli Grbac, celebrates WestJet’s uniform launch. Photo courtesy WestJet.

While developing WestJet’s new uniform, frontline WestJetters across all airline departments were consulted throughout the development phases to refine the designs and create a product suited to those who would wear it. 

In 2017, WestJet was the first Canadian airline to update its uniform guidelines to be unchained from gender norms. WestJet’s new uniforms, The Lakes and Rocky Mountain collections, further that approach as they are genderless, providing the opportunity for WestJetters to select the most authentic and comfortable uniform.

Redesigned name tags also feature a newly created space for pronouns to promote greater inclusivity for everyone in WestJet’s world. At the same time, an infusion of the airline’s iconic teal colour highlights its 26-year history. 

Along with the new uniforms, WestJet recently updated its tattoo policy to ensure frontline staff have the freedom to showcase visible tattoos and celebrate individuality while wearing their uniform and representing the airline. 

Unisync, a North American enterprise with exceptional capabilities in garment design, produced WestJet’s new uniforms. On May 30, 2022, Unisync and WestJet were awarded Best Program in Transportation – Aviation and “Best of the Best” at the North American Association of Uniform Manufacturers and Distributors annual convention.