Destination BC’s marketing and industry response to the COVID-19 pandemic has been guided by three-phases: Response, Recovery, Resilience—principles which align with the province’s Four Phase BC Restart Plan.
The province is now in Phase 3 of the Restart Plan and in alignment with this Phase, Destination BC has launched a new chapter of its successful Explore BC campaigns: an extensive domestic marketing campaign encouraging BC residents to plan and book their trips for travel throughout the province.
The campaign is designed to promote safe travel practices, re-ignite BC’s tourism industry revenue, promote BC tourism businesses and destinations, and rekindle British Columbians’ curiosity and passion for the place they live.
By visiting the hellobc.com website, travellers can find trip planning ideas and resources to support their rediscovery of the province, guided by six new experience collections:
- West Coast Culture
- Mountain Peaks & Towns
- Northern Wild
- Vineyards, Valleys & Lakes
- Rivers, Ranches & Ranges
- Vancouver & Sea-to-Sky
In addition to trip planning, inspiration and booking assistance, Destination BC is utilizing its channels to help BC residents understand what’s open and what they need to know before they go, including responsible traveller behaviour.
When appropriate, the campaign will be expanded into Alberta and other parts of Canada.