Monos, a new Canadian brand of premium luggage

A new Vancouver-designed, direct-to-consumer luggage brand has launched a line of premium suitcases for the North American travel market.

Inspired by the Japanese term Mono No Aware—an almost untranslatable phrase that seeks to express the profound appreciation of beauty in fleeting moments—the company’s three founders, Victor Tam, Hubert Chan and Daniel Shin left their previous companies and set about creating the type of luggage they would want to buy.

After successfully selling out their initial pre-order stock in just three hours in 2018, the entrepreneurs and long-time friends focused their efforts on building the Monos brand, touted as the “Apple of Suitcases” and creating a superior suitcase for consumers. 

The Monos collection of luggage comes in three sizes—Carry-On, Carry-On Plus and Check-In—all of which are outfitted in hard shells, feature sleek matte colours, a sturdy telescopic handle, hidden release button, aerospace-grade, impact-resistant polycarbonate material, silent-run 360-degree wheels, reverse coil zippers and soft, anti-microbial fabric.

The complete Monos luggage collection is shipped for free in two-three business days within Canada and the U.S., and comes with a 100-day trial and lifetime warranty.

Prices range from $372 to $467, roughly half the price of high-end luxury luggage that use the same materials.  

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